Visual Brand Identity Research.
"THE ICONIC BLOG" 1)Cadbury Cadbury Meaning : The Cadbury logo symbolizes the brand’s heritage, quality, and emotional connection with its consumers. The flowing signature-style script , based on William Cadbury’s handwriting , represents a personal and human touch, reflecting the company’s family roots and long-standing tradition in chocolate making. The use of Cadbury purple (Pantone 2685C) conveys a sense of luxury, richness, and indulgence , aligning perfectly with the creamy, premium nature of Cadbury products. The logo's elegant and smooth design evokes the silky texture of chocolate , reinforcing the sensory experience of enjoying Cadbury. Overall, the logo combines tradition and warmth with modern simplicity, making it both timeless and emotionally resonant. Font Na...